Now is a great time to take a look under the hood of your company’s website to make sure it’s a high-performance marketing machine. Depending on how long it’s been since you launched your organization’s site, you might need minor service, a few new parts, or a major service to really improve performance.
Tag: content marketing
Copywriting, editing, content development, advertising copy, and SEO
B2B Mobile Use (Infographic)
Devising a mobile strategy should be a priority for your B2B business. Clarifying what your audience wants to see and do on a small screen and figuring out how to turn that attention into revenue is critical.
Cisco awareness campaign
Scott Design created emails and banner ads to drive viewership of the TechWiseTV series of videos presented by Cisco product experts.
3 steps to launch your company Twitter account
Twitter helps you keep up with what’s happening in your industry and connect with clients. Getting started can be broken down into three basic steps: Setup, Follow, and Connect.
Best practices for blogs: Subdirectory vs. subdomain [Infographic]
The question of where to host your site for best SEO comes up often. The quick answer is usually to have it in a subdirectory of your main site, though there are a few exceptions.
4 ways to make Google love your site
Google is pretty straightforward in its mission: To connect people searching online with the most relevant, speedily delivered, comprehensive, fresh information available. To get Google to love your site and put it at the top of the search results, you should create content that someone searching online is going to love.
Report confirms importance of corporate website
Corporate websites are still the most influential information source in decision making by U.S. and European business technology buyers, according to a July 2011 Forrester study.
Integrating print in a digital world
Print marketing is becoming a less and less important part of the marketer’s toolbox. But there are still times when print can play a major role in your marketing strategy, especially when it’s integrated with your online strategy.
Website redesign for B2B association garners awards
Several awards for non-profit and association websites
Websites are the most influential resource for tech buyers
An annual B2B survey identifies which marketing tactics B2B buyers used to make technology buying decisions. Corporate websites remain the primary location from which technology purchasers get information.
Marketing your business locally
Making sure your marketing dollars are spent in the right place is more important than ever if you want to attract local customers.
Santa Cruz Chamber rebrand and website design
Scott Design redesigned the entire Chamber look and feel, from the logo to the website to the emails, and gave the collateral a fresh, upbeat look.