Mid-Year Marketing Scorecard

As we approach midseason for 2015, it’s a great time to assess how your digital marketing, marcom, and branding strategies are working out. With six more months in the year, it’s not too late to readjust your own playbook to pull out some digital marketing wins.

Mobile-friendly website for a mobile detailer

Scott Design created a mobile-friendly website with SEO-optimized images and copy to replace an outdated, Flash-based website. The new responsive design lets visitors from all devices learn about the company and schedule services.

Digital NEST website redesign

A nonprofit dedicated to bringing technology and training to underserved youth wanted to redesign its website to better reach its audiences: students, community businesses, volunteers, and donors.

Why tables for layout is stupid: Updating a fan favorite

“Why tables for layout is stupid” has been one on our most popular articles since it was published in 2004, with hundreds of thousands of visits and 24 international translations. Since more people access the web on their phones than from their desks and Google rewards mobile-ready sites, we decided it was time to update “Stupid Tables” to make it responsive.

15 for ’15

Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.

Top 10 online marketing trends for 2014

With 2014 just beginning, it’s a good time to examine some of the hottest trends in online marketing and web design. Here’s our take on the most relevant technologies and strategies to watch and implement this year.