Best times to share content on social media

You have some great brand content, but when is the best day and time to share it? Take a look at the key findings to see the best days and times for sharing content through Twitter, Facebook, Instagram, LinkedIn, Google+, email, and blogs.

I turned off email images for a month …

I was curious to see how the emails I received in a given month looked without images, so I changed my email settings to stop downloading email images. I share examples of the four general types of emails that suffered without images.

Increase email open rates with better subject lines

It doesn’t matter how well written or well designed your email is — or what a wonderful offer you are presenting to a perfectly segmented list. If the subject line doesn’t compel the recipient to open the email, then there’s no interaction with your content. Read eight ways to make sure your email subject line speaks enough to your audience members for them to want to read further.

Which emails do you check on mobile devices?

We asked our colleagues if they check their business-related emails on their phones. The results confirmed the reports: Most respondents, regardless of their age, use their phones, tablets, and other mobile devices to check both their personal and work emails.

15 for ’15

Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.

Tailor your B2B content to the sales cycle

An annual report on content use by B2B technology buyers shares insights and best practices for content development for the different parts of the technology product sales cycle. Marketers must develop the correct content to engage, connect, and build trust with customers at the right time in the sales cycle.