Make the effort to optimize your landing pages, remembering that the user experience there is as important as the initial email. A dedicated, on-brand responsive landing page with a simple registration form can make all the difference.
Tag: email
Email design, email development, copywriting, content development, email campaigns, and landing pages
Top 10 online marketing trends for 2014
With 2014 just beginning, it’s a good time to examine some of the hottest trends in online marketing and web design. Here’s our take on the most relevant technologies and strategies to watch and implement this year.
Responsive email design
With so many users viewing sites on smartphones and tablets, ensuring engaging mobile experiences has become essential. Now, the responsive design strategy is being applied to emails, since more and more users worldwide view emails on mobile devices.
Google webinar emails and landing pages
With a series of webinars coming up, Google wanted clear, clean templates in order to customize emails and landing pages for each event.
Adobe Connection newsletter-authoring tool
Creating multiple targeted and customized newsletters is much easier with a custom, online authoring web app.
eBay Global Shipping Program
For the beta release of the eBay Global Shipping Program, eBay sought a campaign tailored to its high-profile international sellers.
NetScout President’s Club Promotion
Scott Design created a retro Hawaiian theme for materials to be used in a NetScout Systems sales incentive program.
Cisco awareness campaign
Scott Design created emails and banner ads to drive viewership of the TechWiseTV series of videos presented by Cisco product experts.
Report confirms importance of corporate website
Corporate websites are still the most influential information source in decision making by U.S. and European business technology buyers, according to a July 2011 Forrester study.
Adobe Seminar Campaigns
Scott Design created email announcements, enticements, and reminders to drive attendance for three distinct traveling seminars.
Email best practices: The basics
Get started with best practices in email marketing to ensure success. The basic goal of email marketing: Deliver professional email communications, to an interested audience, containing information they find relevant, timely, and valuable, and that conform to best practices and anti-spam laws.
Building an online marketing strategy
Build a foundation of a robust website, add the three pillars of search marketing, email marketing, and web analytics, and cap it off with a social media strategy.