Effective email continues to help businesses reach customers. Be sure to do a thorough review before you send your email blast using this checklist.
Blog We share the latest trends in web design, email marketing, responsive design, mobile optimization, SEO, and more to help marketing professionals incorporate best practices and industry standards in their digital marketing strategies.
We share the latest trends in web design, email marketing, responsive design, mobile optimization, SEO, and more to help marketing professionals incorporate best practices and industry standards in their digital marketing strategies.
Infographic wins content marketing award
Gold Marcom award winner in the infographic category
Email ranks highest for ROI
Email marketing edged out SEO as the marketing channel with the best ROI, according to more than 1,000 marketers who responded to the Econsultancy Email Marketing Industry Census 2014.
Double spaces after a period
It’s not technically wrong, but if you insist on putting two spaces between sentences, you should know what this old-fashioned habit says about you.
Top 5 B2B Mobile Myths [Infographic]
Think your B2B customers aren’t using mobile devices to visit your website and read your emails? Wrong! Here are the top 5 most common misconceptions about B2B mobile users.
Collect more customer data by delivering 2 tiers of content
Using a two-tiered strategy lets you collect more leads with less risk of alienating potential customers early on in the sales cycle.
Interactive product selector wins B2B and microsite awards
Multiple awards for a B2B microsite
Strategies in a customer-driven market
How people and businesses make buying decisions has changed profoundly in the past few years, but marketing thinking has yet to catch up.
Product launch wins marketing and web awards
Several awards for product launch and business-to-business website
10 tips for successful B2B landing pages
Make the effort to optimize your landing pages, remembering that the user experience there is as important as the initial email. A dedicated, on-brand responsive landing page with a simple registration form can make all the difference.
Top 10 online marketing trends for 2014
With 2014 just beginning, it’s a good time to examine some of the hottest trends in online marketing and web design. Here’s our take on the most relevant technologies and strategies to watch and implement this year.
Responsive email design
With so many users viewing sites on smartphones and tablets, ensuring engaging mobile experiences has become essential. Now, the responsive design strategy is being applied to emails, since more and more users worldwide view emails on mobile devices.