Mid-Year Marketing Scorecard

As we approach midseason for 2015, it’s a great time to assess how your digital marketing, marcom, and branding strategies are working out. With six more months in the year, it’s not too late to readjust your own playbook to pull out some digital marketing wins.

Adobe Education online community

Adobe wanted to update its Education Community app to work on both mobile devices and traditional browsers. Member educators now can use the online app to collaborate across devices and stay current on Adobe events and products.

Mobile-friendly website for a mobile detailer

Scott Design created a mobile-friendly website with SEO-optimized images and copy to replace an outdated, Flash-based website. The new responsive design lets visitors from all devices learn about the company and schedule services.

Digital NEST website redesign

A nonprofit dedicated to bringing technology and training to underserved youth wanted to redesign its website to better reach its audiences: students, community businesses, volunteers, and donors.

Why ignoring mobile is crazy

If your mobile strategy is to just hope people stop using phones to look at the web and emails, you’re crazy! If you make your site and emails mobile-friendly using responsive design, you’ll reach more customers than ever.

Why tables for layout is stupid: Updating a fan favorite

“Why tables for layout is stupid” has been one on our most popular articles since it was published in 2004, with hundreds of thousands of visits and 24 international translations. Since more people access the web on their phones than from their desks and Google rewards mobile-ready sites, we decided it was time to update “Stupid Tables” to make it responsive.

15 for ’15

Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.

Tailor your B2B content to the sales cycle

An annual report on content use by B2B technology buyers shares insights and best practices for content development for the different parts of the technology product sales cycle. Marketers must develop the correct content to engage, connect, and build trust with customers at the right time in the sales cycle.