Do you need an app? Take the quiz.

Should you create a mobile-friendly website, a web app that runs in a mobile browser, or a native mobile app? Here’s a quick quiz to help you figure out the best fit for your company.

Why ignoring mobile is crazy

If your mobile strategy is to just hope people stop using phones to look at the web and emails, you’re crazy! If you make your site and emails mobile-friendly using responsive design, you’ll reach more customers than ever.

I turned off email images for a month …

I was curious to see how the emails I received in a given month looked without images, so I changed my email settings to stop downloading email images. I share examples of the four general types of emails that suffered without images.

15 for ’15

Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.