Mid-Year Marketing Scorecard

As we approach midseason for 2015, it’s a great time to assess how your digital marketing, marcom, and branding strategies are working out. With six more months in the year, it’s not too late to readjust your own playbook to pull out some digital marketing wins.

Adobe Education online community

Adobe wanted to update its Education Community app to work on both mobile devices and traditional browsers. Member educators now can use the online app to collaborate across devices and stay current on Adobe events and products.

Increase email open rates with better subject lines

It doesn’t matter how well written or well designed your email is — or what a wonderful offer you are presenting to a perfectly segmented list. If the subject line doesn’t compel the recipient to open the email, then there’s no interaction with your content. Read eight ways to make sure your email subject line speaks enough to your audience members for them to want to read further.

15 for ’15

Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.