Scott Design worked with Afstudio to develop a mobile-friendly site for a San Francisco law firm. The modern, responsive site supports the client’s high-end positioning.
Author: Matt Scott
Matt Scott, the President of Scott Design, directs messaging, strategy, and client management. He manages large-scale marketing campaigns for a variety of enterprise clients, including Adobe Systems, Autodesk, and eBay. With Matt at the helm, Scott Design has built a reputation for outstanding customer service and efficient, professional delivery of award-winning work. As a former educator, he brings a common-sense marketing approach to education customers. And, with 20+ years of experience in high-tech marketing, Matt knows how to make complex technological products and solutions shine through effective design solutions. Matt has degrees in International Relations and Education from Stanford University. Matt serves as an Advisory Board Member at UC Santa Cruz Camp Kesem and is on the Strategic Marketing Advisory Committee at York School.
Mid-Year Marketing Scorecard
As we approach midseason for 2015, it’s a great time to assess how your digital marketing, marcom, and branding strategies are working out. With six more months in the year, it’s not too late to readjust your own playbook to pull out some digital marketing wins.
Adobe Education online community
Adobe wanted to update its Education Community app to work on both mobile devices and traditional browsers. Member educators now can use the online app to collaborate across devices and stay current on Adobe events and products.
Intuit product marketing materials
Intuit wanted marketing materials to promote a new program. Scott Design created an email template and quick-start guide that reps use to communicate with two distinct audiences.
Adobe campaign emails and landing pages
Scott Design created a series of responsive emails and landing pages targeted at driving specific customer groups to view promotional materials.
Responsive website redesign for HIRC
Reaching prospects and communicating with subscribers prompted HIRC to redesign its site, establishing a modern and responsive online presence.
Four web and mobile awards for responsive B2B site
Several B2B and professional services website awards
Increase email open rates with better subject lines
It doesn’t matter how well written or well designed your email is — or what a wonderful offer you are presenting to a perfectly segmented list. If the subject line doesn’t compel the recipient to open the email, then there’s no interaction with your content. Read eight ways to make sure your email subject line speaks enough to your audience members for them to want to read further.
Autodesk Certification prep materials
Autodesk certifies thousands of software users and professionals every year — and needs on-brand materials to prepare and award them.
WordPress website for structural engineer
McHale Engineering has years of experience, but didn’t have an online presence for reaching architects, commercial builders, and homeowners.
15 for ’15
Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.
Adobe program marketing and sales tools
Sales reps and resellers can always use an easier way to find and share information with customers.